Nordstrom
After graduating from SPU I’ve been working as a VM Graphic Designer for Nordstrom at the corporate office in downtown Seattle. Here are a few of the projects I’ve had the opportunity to work on.
The Starting Lineup
The goal is to create an appealing graphic package for an existing fixture. After many iterations of whether or not the sign would be a box, slim trapezoid, and/or standard 11x16 my boss and I decided that the box best displayed the content from every angle a customer may be approaching from and would have a better overall presentation of the products.
The challenge is to refresh the entire design package every quarter to highlight the products and make them stand out to consumers.
Design process
Click the arrows or thumbnails to see more content.
Illustrations.
I created several illustrations and applied them to various fixtures within the store.
Nordstrom Holiday 2018
The challenge: Nordstrom has been using the same beautiful illustrations by Sanna Annukka for the last four years. My goal was to take the illustrations and present them in a way that made it feel ‘new’ and different from the previous years.
Please click the button to see a comprehensive packet of all the signs created.