BEAMS

Founded in 1976, the first Tokyo BEAMS store was made to resemble a tiny UCLA dorm room. The pioneering fashion and lifestyle retailer is now a national institution with over 160 outposts, carrying multiple brands as well as their own fashion lines, housewares and renowned collaborations.

Nordstrom and Tokyo-based retailer BEAMS teamed up to offer an East meets West take on the holiday shop. Along with the exciting range of BEAMS in-house lines, there are other Japanese brands like Sasquatchfabrix and Flagstuff. Plus, there are curated '90s-inspired items from iconic American brands like Polo Ralph Lauren, New Balance, New Era and Brooks Brothers.

 
 

Credit

Creative Direction: Sam Lobban & Strath Shepard

Shop Photographer: Connie Zhou

BEAMS Photographer: Cully Wright

Copy Producer: Elizabeth Strom

Copy Editor: Bill Van Meter

Shop Build: Jake Constantine

 

View the shop

 
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