BEAMS
Founded in 1976, the first Tokyo BEAMS store was made to resemble a tiny UCLA dorm room. The pioneering fashion and lifestyle retailer is now a national institution with over 160 outposts, carrying multiple brands as well as their own fashion lines, housewares and renowned collaborations.
Nordstrom and Tokyo-based retailer BEAMS teamed up to offer an East meets West take on the holiday shop. Along with the exciting range of BEAMS in-house lines, there are other Japanese brands like Sasquatchfabrix and Flagstuff. Plus, there are curated '90s-inspired items from iconic American brands like Polo Ralph Lauren, New Balance, New Era and Brooks Brothers.
Credit
Creative Direction: Sam Lobban & Strath Shepard
Shop Photographer: Connie Zhou
BEAMS Photographer: Cully Wright
Copy Producer: Elizabeth Strom
Copy Editor: Bill Van Meter
Shop Build: Jake Constantine